It’s tough for many business owners and employees through this lockdown period; we all feel a bit disconnected and lost in uncertainty with COVID-19. There are a few things that we can do during lockdown to reconnect with each other.
Mark Twain — ‘The two most important days in your life are the day you are born and the day you find out why.’
Immortal Art proudly sponsors the Open Door Crisis Centre with Graphic design, You can help make a difference too – visit their website: www.opendoor.org.za
Showing my support at the Mums Mail Sunflower Fund ladies breakfast in PMB, visit their website to become a bone marrow donor and / or support their very noble cause http://www.sunflowerfund.org.za/
Colour Emotions Guide – consider how colour will effect your audience
There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. Even the simplest company logos have a high amount of thought and time put into them, from logos representing small businesses all the way to logos for colossal corporations. One of the most important aspects in choosing the symbol that will define your company, and thus the self-image that your are presenting to your prospective consumer, is not necessarily the design itself but rather its color.
Today’s infographic comes to us from The Logo Company and gives us a look into the choice of colors worn by the logos that we see every day. Do you want your company to give off a sense of excitement or boldness? Red might be the color for you then. How about if you want your customers to feel like your company is trustworthy and dependable? You might want a nice, light shade of blue in that case.
There are several ways that companies present themselves and their image to customers, and logos (and their colors) are just one of them. For more information on logos and the meaning of their colors, refer to the infographic below.